Inboxes are crowded, attention spans are short, and the “mark as read” button is just a click away. So how do you write emails that actually get opened, read, and acted upon? Here’s how to craft emails that stand out—and get results.
Your subject line is your first (and maybe only) shot to grab attention. Keep it short, clear, and curiosity-driven. Personalize when possible and avoid clickbait—it hurts trust.
Example: “Quick Question About Your Social Strategy” > “Check Out This Amazing Offer!!!”
Respect the reader’s time. Lead with the value—what’s in it for them? Whether it’s a tip, a deal, or a call to action, make it clear right away.
Ditch the jargon and overly formal tone. Write like you’re talking to a real person—because you are. Keep sentences short and conversational.
Instead of: “We are pleased to inform you…”
Try: “Just wanted to share some good news…”
Use bullet points, headers, or bolded text to break up long blocks of copy. Most people skim emails—make it easy to find the good stuff.
Don’t overload the reader with multiple links or asks. Pick one goal for your email and guide them toward it with a strong CTA.
Example: “Download your free guide” or “Book a 15-minute demo”
A little personalization goes a long way. Use the reader’s name, reference past interactions, or tailor content based on behavior or preferences.
